Royal Health Awareness Society
RHAS — Nafas Natheef
Category Campaign
Year 2025
Director RHAS
Location Jordan
Format Digital
Role Cinematographer
Anti-smoking campaign in collaboration with Amman Municipality targeting youth and adolescents, aiming to redefine the idea of a 'modern person' and success without smoking. Inspiring personal stories that highlight the challenge of addiction, the freedom that follows quitting, and the impact on individuals and society.
01 · The Entrepreneur
02 · The Basketball Player
03 · The Barista
04 · What can you do in 24h in Jordan?
The Street Awareness Photo Campaign
Stills
Behind the Scenes